As the Republican primary for the Governor of California reaches Election Day, the two main candidates continue to seek the conservative vote by trying to depict themselves as ultra-conservative on issues while trying to paint the other as essentially liberal. The truth is neither candidate is a true conservative. This race serves to illustrate the dilemma many Republicans face to get the support of their own people.
At the other end, there is the problem of broadening support beyond the Right. The easiest way to do this is to take a book from advertisers and misrepresent. Advertisers have long used the idea of female empowerment to sell products to women, with the empowerment being little more than sexism. Similarly, Sarah Palin now calls herself a feminist. But she is not a feminist in the established sense of the word. Her â€œemerging conservative feminist identityâ€ is simply a new set of words to describe women who donâ€™t agree with womenâ€™s rights, who are against the use of contraceptives and who are anti-abortion. The catch phase is nothing more than a lie, designed to get support for a party that consistently votes against womenâ€™s rights.
Feminists (not Palinâ€™s faux feminists) are more intelligent than that to fall for the lie, but as advertisers know, you can fool people some of the time, and if you keep hammering away, you will fool even more. Eventually perhaps, we will reach a 1984 world, where catch phrases have lost their meaning, and we all mechanically respond to the lies that are being fed us.